What Most Podcast Hosts Miss After Hitting “Stop”

Podcasting isn’t just about recording an episode and hitting publish. As I’ve been learning, some of the real magic happens after the recording ends. I recently had a great conversation with Steven Pemberton, who talked about how much he values those post-episode moments—not as a chance to “close a sale” but as an opportunity to connect and build lasting relationships.

Steven’s approach is refreshing. Instead of rushing through a goodbye, he takes time after every episode to see how he might genuinely support his guest, whether by sharing advice, resources, or simply listening to what’s going on in their world. And in doing so, he’s managed to build not just a network but a community of trust that keeps expanding with each conversation.

Why These Extra Minutes Matter

Building relationships, rather than viewing interactions as transactions, can be a game-changer. By spending a few extra minutes in a genuine conversation, you’re not just strengthening your connections—you’re setting the foundation for future collaborations and business growth. Here’s what can happen when you take time to connect beyond the mic:

• Stronger Connections: Guests remember those who made them feel valued and appreciated. By showing genuine interest, you create stronger bonds, which often lead to other opportunities.

• More Meaningful Referrals: When you build trust, your guests are more likely to recommend you or even introduce you to others in their network.

• Authenticity that Sets You Apart: Hosts who prioritize relationships build a reputation for authenticity, making guests excited to be a part of your podcast.

Three Tips to Build Real Connections After the Episode Ends

1. Give Yourself Extra Time
   Consider ending your recording a few minutes before the scheduled finish time. This gives you a buffer to connect on a more personal level. If the guest has a hard stop, you won’t feel rushed, and if they have extra time, it’s an opportunity to dive into a deeper conversation.

2. Ask, “How Can I Help You?”
   This simple question can open up unexpected doors. It shows you’re interested in their goals and are ready to support them however you can. This isn’t a pitch—it’s an invitation to collaborate. When it’s genuine, it resonates, and they’ll remember your interest long after the episode is over.

3. Send a Follow-Up Note
   After the recording, send a brief, personal message to thank them. Whether through email or a text, a simple, “Thanks again, I really enjoyed our conversation,” can leave a lasting impression. It shows you care, and it gives them a reason to stay connected.

Meaningful Conversations, Real Connections: When I first heard Steven talk about avoiding the “transactional” approach, it struck a chord. In our episode, we discussed the difference it makes when you create space for genuine connection. I'm now seeing, first hand, the value in slowing down at the end of each recording to ask guests for feedback or to simply connect a bit more deeply. It’s amazing how even a few extra minutes can open up new possibilities.

If you haven’t listened to the episode (3 of 4) with Steven Pemberton, I highly recommend it. He shares more on how fostering real relationships has transformed his own podcasting journey and offers insights into building these meaningful connections. It’s full of takeaways you can apply to your own approach.

And as always, I’d love to hear from you! How do you connect with your guests after recording? What’s been working for you, and what are you still figuring out?

Reply to this email or let’s connect on Instagram | @iamsadafbeynon and LinkedIn | @sadafbeynon 

Cheers,
Sadaf Beynon
Host | Podjunction Podcast