#028: Rethink Success. Rebuild Trust.

Talks That Shape Success

What if the key to sustainable growth isn’t doing more but thinking differently?

I sat down with two leaders who challenge the traditional metrics of success. Behdad Jamshidi (also goes by Bee)shares how untangling his identity from his business changed everything from his mindset to his energy. Roger Martin shows how podcasting can do what no ad campaign can: build real trust before a deal is even on the table.

Spotlight #1: Conversations That Grow
Building a Business Without Losing Yourself

Bee’s journey from sales engineer to marketing connector wasn’t fuelled by hustle. It was shaped by curiosity, community, and letting go of control. He talks about outgrowing the scarcity mindset, embracing uncertainty, and redefining success on his own terms.

🎤 Mic-Drop Moment:
“If the business is constantly taking from you and not giving you energy … is that a relationship you want to be in?”

💡 Try This:
Check in with your business like you would a relationship. Is it bringing life or draining it?

🎙️ Why He’d Slay a Podcast:
Bee is a deep thinker with zero fluff. He connects dots others miss and helps you see your own story more clearly.

Spotlight #2: Podjunction
Podcasting That Build Trust Not Just Traffic

Roger Martin didn’t start his podcast for leads. He started it to serve.

As CEO of two national franchise brands, he uses his show to build rapport and lower the risk for future partners. No hype, no hard sell. Just real conversations that reflect his values and leadership.

🎤 Mic-Drop Moment:
“You don’t get into podcasting if you’re not ready to commit for three years.”

💡 Try This:
Think long game. What’s one relationship-building habit you can start now that future you will thank you for?

🎙️ Why It Matters:
In a noisy world, podcasting isn’t about reach but about resonance. Roger gets that. And it shows.

Sadaf’s Playbook: What Stood Out This Week

What really stuck with me from these two conversations was how different growth can look when you’re not trying to prove something. Bee’s reminder that your business should serve your life, not become your life. It’s easy to lose sight of that when things feel uncertain.

And Roger brought home the truth that podcasting works when it’s rooted in purpose, not performance.

This week, I’m asking: Am I building for trust or performance? And where do I need to pause before I push?

🎧 Your Turn: One Word Takeaway

What’s your one-word takeaway from these conversations?

Hit reply and share yours. I’ll include the most popular word in next week’s issue.

Thanks for reading,
Sadaf