#014: Rethink Your Podcast Format with Lessons from Jason Greenwood

Have you ever felt like your podcast format just isn’t hitting the mark?

Jason Greenwood, host of The E-Commerce Edge Podcast, joined me on the Podjunction Podcast to share his incredible journey of evolving his show. From solo episodes to interviews, mentorships, and beyond, Jason’s approach is proof that your podcast format can grow with you—and your audience.

Here’s what I learned from Jason’s story:

🎙️Your Format Is a Tool, Not a Limitation
Jason started with solo episodes, leveraging his 20+ years of experience in eCommerce. But when he realized the format wasn’t sustainable, he pivoted to interviews, mentorship-focused episodes, and specialized B2B content.

My takeaway: Your podcast’s format isn’t set in stone. If something’s not working, or your audience’s needs change, be flexible enough to adapt.

🤝 The Power of Conversations
By switching to an interview format, Jason not only lightened his content load but also gained the chance to learn from experts in areas he wasn’t as familiar with. This expanded the value of his podcast for both him and his listeners.

My takeaway: Inviting guests onto your show isn’t just about adding variety, it’s about creating opportunities to learn, connect, and bring fresh perspectives to your audience.

🚀 Get Out There and Promote It
Jason doesn’t just create great content, he actively promotes it. From attending conferences to judging competitions, he engages with his industry at every opportunity, which naturally drives podcast growth.

My takeaway: A podcast can’t thrive on “if you build it, they will come.” Proactively engage with your niche, whether through events, social media, or collaborations, and let your podcast amplify your visibility.

Generosity Builds Trust
Jason’s willingness to share his expertise openly has grown his audience and business. Instead of holding back his knowledge, he shares it freely, which positions him as a trusted expert in his field.

My takeaway: Don’t hoard your insights. Share them! The more you give, the more your audience will see your value and want to work with you.

This was the crux of it for me:
Your podcast doesn’t need to follow a set formula. It’s a tool to serve your audience, grow your network, and share your expertise. Whether you stick with solo episodes, switch to interviews, or experiment with roundtables, the key is to stay responsive and purposeful.

What’s one tweak you’ve made to your podcast recently? How did it impact your show?

Reply to this email or let’s connect on Instagram @iamsadafbeynon | and LinkedIn | @sadafbeynon 

Cheers,
Sadaf Beynon
Host | Podjunction Podcast