#012: How Twitter Became a Lead-Gen Powerhouse for Matthew Holman

What if the social platform you least expect could become your top source for inbound leads? That’s exactly what happened for Matthew Holman, founder of Subscription Prescription.

Despite having a LinkedIn following ten times larger than his Twitter audience, Twitter has become his most effective channel for inbound leads.

Why Twitter Outperformed LinkedIn:

• Engaged, Active Audience: Matthew found that his Twitter followers were not just present but actively engaged, driving 2-3 times more leads than LinkedIn.

• Quality Over Quantity: A smaller, more responsive audience outperformed a larger, less engaged one. This underscores the power of focusing on where your audience engages, not just where they exist.

Experimentation & Engagement Matter:

• Consistency Wins: One post won’t cut it. Matthew committed to a 3-6 month content strategy to understand what resonated.

• Platform Nuances: Each platform is unique—Twitter thrived through engagement-driven threads, while TikTok didn’t yield inbound leads despite its popularity.

Takeaway Advice:

1. Talk to Your Audience: Interview prospects or customers to find out where they consume content. You might be surprised.

2. Stay Flexible: Success means adapting strategies for each platform’s ecosystem, whether it’s Twitter tags, TikTok trends, or Reddit threads.

Your most effective platform might not be the obvious choice. Commit to experimenting, listening, and adjusting and you might just discover your next lead-generation powerhouse.

Check out the full episode with Matthew Holman here and learn how you can leverage unexpected platforms for business growth!

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Cheers,
Sadaf Beynon
Host | Podjunction Podcast