#011: Stop Struggling with Content Creation and Let Your Podcast Do the Heavy Lifting

Ever feel like creating content for your business is like running on a treadmill—nonstop and exhausting? Trust me, I get it. That’s why I wanted to share a super helpful conversation I had with Matthew Holman, host of Subscription Prescription, on the Podjunction Podcast.

He’s a pro at simplifying content creation by letting his podcast lead the way. Here’s what he said that stuck with me:

“Our podcast leads all of our content strategy.”

Simple, right? But also kind of brilliant. Here’s how Matthew makes it work:

🎙 Podcast First – His team records podcast episodes that dive deep into useful business insights.

✍️ Repurpose Smartly – They turn key takeaways into newsletters, blog posts, and social media content. No starting from scratch!

📣 Reach More People – Video clips from podcast episodes get shared on platforms like Instagram, YouTube, and even Pinterest.

💡 Use the Tools That Fit You – Matthew swears by tools like CapCut for video editing and even uses ChatGPT to summarize transcripts.

What I loved most was how doable this approach is—even for small teams or solo creators. You don’t need to learn every tool or platform overnight. Just start where you’re comfortable, post consistently, and adjust as you go.

Ready to repurpose your podcast like a pro?

Check out the full episode with Matthew Holman here—it’s packed with tips on making your content work smarter, not harder. 

What’s your secret to creating podcasts that educate and entertain?

Reply to this email or let’s connect on Instagram @iamsadafbeynon | and LinkedIn | @sadafbeynon 

Cheers,
Sadaf Beynon
Host | Podjunction Podcast