#010: Why Podcasting Isn’t Just Another Channel

Sorry this is arriving several days late into your inbox!

I toyed with the idea of just skipping it but I didn’t want you to miss out on a conversation I had with Mark Asquith, Founder of Captivate.fm, on Podjunction Podcast.

He was a great guest and had so much insight into using podcasting as a tool to grow one’s business. I learned so much.

Here’s something he said that really stuck with me:

“Podcasting is like any other channel—TV, YouTube, or a book. It’s about entertaining and educating."

I totally agree because gone are the days when businesses saw podcasting as just a side hustle or a marketing experiment. Now, it’s recognized as a legitimate medium for education and entertainment—a powerhouse tool to grow your brand and connect with your audience. But with savvy listeners and rising competition, how do you stand out?

Here’s the deal:

✅ Quality Content is Crucial – The best podcasts don’t just talk at their listeners—they teach, inspire, and engage. Businesses that combine valuable, expert-driven content with a creative, entertaining delivery are the ones winning the podcast game.

✅ Creativity is Your Edge – With more podcasts popping up daily, creativity is your not-so-secret weapon. Share unique perspectives, experiment with formats, and bring a little personality to the mic.

✅ Avoid Over-relying on AI – AI can enhance your process but don’t let it dull your authenticity. Listeners connect with you, not just perfectly polished scripts.

This balance between education and entertainment isn’t just a trend—it’s how podcasts turn casual listeners into loyal fans, and fans into customers.

So, whether you’re sharing business insights, telling stories, or sparking laughter, remember: Podcasting is about showing up as an expert who’s also fun to hang out with.

Check out the full conversation with Mark here - it's jam packed with insights and strategies for creating stand out content and leveraging podcasting to grow your business.

What’s your secret to creating podcasts that educate and entertain?

Reply to this email or let’s connect on Instagram | @iamsadafbeynon and LinkedIn | @sadafbeynon 

Cheers,
Sadaf Beynon
Host | Podjunction Podcast